This is an extension/integration we can do to pull completed job values from ServiceM8 into GHL for upload to Google Ads.
| User clicks Ad (URL appended with ?gclid=AbC123…) | |
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| 1. CAPTURE PHASE How the interaction is captured on your website/landing page: | |
| [Web Forms] Capture GCLID via hidden fields in the form. | [Phone Calls] Use Call Tracking with Dynamic Number Insertion (DNI) to tie the caller to the GCLID. |
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| 2. STORAGE PHASE Lead Data + GCLID + Timestamp are sent to your CRM/Management system. | |
| [GoHighLevel (GHL)]Store GCLID in a Custom Contact/Opportunity field. | [ServiceM8]Store GCLID in a custom field on the Job card or Client profile. |
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| (Wait Phase) Sales team works as the lead… | |
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| 3. CONVERSION PHASE | |
| GHL: Opportunity stage moves to “Closed Won” or Purchase is made.ServiceM8: Job status changes to “Completed” or Invoice is paid. | |
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| 4. MATCHING PHASE | |
| System detects the status change (via Webhook, Make, or API). It retrieves the Conversion Event and matches it to the stored GCLID. | |
| Payload prepared: 1. GCLID (The unique identifier) 2. Conversion Name (Must match exactly what is in Google Ads) 3. Conversion Time (Timestamp of when the deal closed) 4. Conversion Value (Optional: Amount of the sale/job) | |
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| 5. UPLOAD PHASE | |
| Push the matched conversion data back to Google Ads so the algorithm can optimize for actual revenue/sales. | |
| Methods:- Direct Google Ads API integration- Automation tool (Zapier / Make.com)- Scheduled Google Sheets / CSV Upload | |
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| [Google Ads] | |
| Campaigns optimise based on closed deals | |
