How We Helped Lektrix Property Solutions Generate 72 Leads At Just $122.62 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Lektrix Property Solutions
Lektrix Property Solutions serves Geelong and surrounds, supporting homeowners and property managers with high-intent electrical services. Demand was strongest around local electrician searches, electrical repairs, safety inspections, EV charger installs, and air conditioner servicing, making Geelong-based targeting the clear driver of qualified lead volume.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Location Targeting for Geelong
- ✅ Conversion Tracking and Lead Optimisation
The Results That Made The Difference
No fluff — just clear, measurable results that helped Lektrix Property Solutions grow.
Total Qualified Leads
72
Cost Per Lead
$122.62
On-Page Conversion Rate
11.03%
Core Services
Electrician Geelong
EV Home Chargers
Air Conditioner Service
EV Home Chargers
Air Conditioner Service
Our Strategy
- Geelong-first location targeting: We aligned targeting and intent to the market showing up most consistently in search behaviour, with strong coverage across Geelong and nearby suburbs (including Ocean Grove, Torquay, Drysdale, Portarlington, Belmont and Highton).
- High-intent keyword mix by service line: We prioritised “electrician geelong” and “geelong electrician” intent terms for core lead capture, while expanding into adjacent revenue opportunities including EV charger searches (home EV charger, Zappi, Tesla) and air conditioner servicing queries.
- Conversion-led optimisation: With an 11.03% conversion rate and 72 total leads, we focused budget allocation toward keywords and themes proving they could convert, while monitoring spend on broad, low-converting terms to protect CPL.
- Search term quality control: We tightened relevance around service + location phrasing (repairs, maintenance, safety inspection), reducing wasted clicks from vague “around me” or generic electrical company terms that historically showed weaker conversion contribution.
- Tracking cleanup for business outcomes: Reported conversion value is minimal ($12.00 all-time), so we treated this as a measurement gap and optimised primarily to lead volume and CPL, with a clear next step to implement proper job value tracking for accurate ROAS visibility.
Performance snapshot (all-time): $8,848.86 spend generated 72 leads at a $122.62 CPL. Top converting themes included Geelong electrician intent and air conditioner service searches, with EV charger demand contributing additional qualified enquiries.