How We Helped 1800Washed Generate 37 Leads At Just $94.26 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
The Results That Made The Difference
No fluff – just clear, measurable results that helped 1800Washed grow.
About 1800Washed
1800Washed is a Melbourne-based exterior cleaning business, servicing Melbourne and surrounds with specialised pressure cleaning and soft wash solutions. Their work focuses on high-intent services homeowners actively search for, including roof washing, exterior house cleaning, and related exterior surface restoration and sealing.
Campaign Duration
Ongoing Partnership
Services Delivered
- Google Ads Management
- Conversion Tracking Setup
- Landing Page Optimisation
Our Strategy
A targeted, data-driven approach designed to maximise every dollar spent and deliver measurable growth for 1800Washed.
Precision Location Targeting (Melbourne Focus)
We aligned targeting to where demand showed up in the search data, with Melbourne as the clear primary market. This ensured budget was concentrated on local intent, including suburb and peninsula modifiers (for example, Mornington and Frankston searches) rather than diluted across irrelevant areas.
High-Intent Search Keywords Built Around Bookable Jobs
We prioritised service-specific terms that indicate immediate need, including “roof washing”, “exterior house cleaning”, and “power washing company”. These keyword clusters produced consistent lead volume, with “roof washing” generating 5 conversions from 37 clicks and “power washing company” generating 4 conversions from 18 clicks.
Spend Control and CPL Management
Across $3,487.57 in ad spend, we held efficiency at a $94.26 cost per lead while still scaling to 37 total conversions. We continuously shifted budget away from weaker segments and into proven conversion drivers to protect profitability.
Ad Copy Testing for Service Clarity
We structured ads to match the exact search intent, separating roof-related queries from broader exterior cleaning terms. This improved lead quality and contributed to a strong 13.45% on-page conversion rate by setting expectations before the click.
Conversion-First Landing Experience
We focused the click path on fast actions that matter for home services: clear service messaging, straightforward enquiry pathways, and minimised friction for mobile users. The result was consistent conversion efficiency, turning traffic into 37 leads from the campaign.
Measurement and Lead Tracking Discipline
We tracked conversions end-to-end to keep optimisation anchored to real lead outcomes, not vanity metrics. While conversion value and ROAS were recorded as $0.00 and 0.00x in-platform, the lead volume and CPL benchmarks created a clear optimisation framework for ongoing improvement.
Frequently Asked Questions
Common questions about our Google Ads work with 1800Washed.
