How We Helped SEQ Pipe Works Generate 708 Leads At Just $86.96 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About SEQ Pipe Works
SEQ Pipe Works is a plumbing and drainage specialist serving the Gold Coast and surrounds. They help local homeowners and businesses with urgent call-outs and high-intent jobs including blocked drains, leak detection, emergency plumbing, hot water repairs, and pipe relining. Our focus was simple: capture demand at the exact moment people search for a plumber, then convert that traffic into consistent phone calls and form enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Landing page and conversion rate improvements
- ✅ Lead tracking and conversion reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped SEQ Pipe Works grow.
Total Qualified Leads
708
Cost Per Lead
$86.96
On-Page Conversion Rate
22.49%
Core Services
Blocked Drains
Leak Detection
Emergency Plumber
Leak Detection
Emergency Plumber
Our Strategy
- Gold Coast focused targeting: We prioritised the highest-intent service areas identified in search behaviour, leaning into Gold Coast terms (for example, “plumbers gold coast”, “water leak gold coast”, “stormwater drainage gold coast”) to keep spend concentrated where jobs are most likely to be booked.
- Two-campaign structure by job type: We ran separate campaigns for general plumbing and blocked drains to control budgets, bids, and messaging. This improved lead quality by matching ad copy to the exact problem searched.
- High-intent keyword coverage: We captured urgent, ready-to-call searches like “plumber near me”, “need a plumber”, “emergency plumbing”, and drain-specific terms like “drain plumber” and “unblocking drains”. These are the searches that convert quickly into phone calls and bookings.
- Conversion-first landing experience: We optimised the path from click to enquiry to support a strong 22.49% conversion rate, ensuring users could act fast with clear service alignment and minimal friction.
- Lead tracking and optimisation loop: With conversion reporting in place, we continuously shifted budget towards the ad groups and keywords generating the most consistent leads, helping deliver 708 total conversions on $61,535.34 in spend.