How We Generated 151 Messages at $4.84/Message for Pool Perf Fencing
About Vision Fencing & Glass
This Western Australia-based fencing business was looking to increase the number of enquiries for their Pool Perf fencing product.
Campaign Duration
Ongoing
Services Delivered
Facebook Advertising, Ad Copy Improvements, Creative Testing, Audience Testing & Optimisation
Messages Generated
151
Cost Per Message
$4.84
Ad Spend
$731.29
Strategy
We were tasked with generating qualified messages for their Pool Perf fencing to find new customers who were looking to have it installed for their new pool or as a replacement/upgrade for their old fencing.
We joined together with a Western Australia-based fencing business to generate more enquiries through Facebook Advertising to buy their Pool Perf fencing and have it installed.
- Improved the ad copy and tested new content to see what resonated best with the target audience.
- Turned off what didn’t work and focused all ad spend on what was working best to bring in the most enquiries for the lowest cost per message.
- Took time to understand the target customer and tested many ad variations (text, imagery, and different audiences Facebook offers).
- Identified the best audience and ad fit, increasing enquiry volume significantly in a short time period.
