How We Helped Upscale Business Coaching Generate 100 Leads At Just $54.88 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Upscale Business Coaching
Upscale Business Coaching helps trade and service business owners tighten operations, improve profitability, and build systems that scale. Their coaching programs focus on turning day-to-day chaos into a repeatable business model with clearer numbers, stronger team performance, and better job outcomes.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Campaign Management
- ✅ Conversion Tracking and Lead Reporting
- ✅ Search Keyword Strategy and Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Upscale Business Coaching grow.
Total Qualified Leads
100
Cost Per Lead
$54.88
On-Page Conversion Rate
3.35%
Core Services
Branded coaching searches
upscale business coaching
upscale tradie coaching
trades business coach
upscale tradie coaching
trades business coach
Our Strategy
- Built a lead engine around high-intent branded demand. The Branded Search campaign captured ready-to-enquire traffic such as “upscale business coaching” and “upscale tradie coaching”, which delivered the bulk of conversions (including 55.54 conversions from “upscale business coaching” alone).
- Tested non-branded expansion without diluting quality. We ran controlled tests in “Direct Coaching Testing” and “Direct Coaching – After Hours Testing” to explore incremental lead volume from broader terms like “business coach” and niche trade-adjacent queries, while monitoring cost and lead rate closely.
- Protected efficiency with campaign segmentation. Separating branded, direct testing, and after-hours testing ensured clean data, clear budget control, and faster optimisation decisions based on CPL and conversion rate by intent.
- Conversion measurement focused on real enquiries. With $5,461.18 in total spend generating 100 tracked leads at a 3.35% conversion rate, we prioritised accurate lead tracking and reporting so scaling decisions were based on outcomes, not clicks.
