How We Generated 316 Messenger Conversations At $5.40/Message For A First Home Buyer Specialist
About The First Home Buyers Club
The First Home Buyers Club are a first home specialist consultant where they help young and mid-age men and women in Perth get into their first home sooner by offering affordable repayment options. They offer fixed price, full turn key homes.
Campaign Duration
30 Days
Services Delivered
Ad copywriting optimization, creative testing (images/headlines), campaign optimisation, lead qualification questionnaire
Messenger Conversations
316
Cost Per Message
$5.40
Ad Spend
$1,705.34
Strategy
We were tasked with bringing in more leads for their first home builds in the Perth area and surrounding suburbs.
- Improved the copywriting in the ads to hit on the pain points of the target customer and used content that looked natural and organic.
- Tested images, ad copy, and headlines, found the winners, and focused all ad spend towards the best-performing combinations.
- Created a consistent flow of leads into the business.
- Ran leads through a questionnaire to qualify them before they ever hopped on the phone with the consultant.
