How We Helped Superior Exterior Cleaning Generate 248 Leads At Just $53.49 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Superior Exterior Cleaning
Superior Exterior Cleaning was an exterior cleaning business (Now Surface Rescue) serving Adelaide and surrounds, specialising in high-pressure cleaning for driveways, concrete, roofs, and pavers, plus concrete cleaning and sealing. The goal was simple: generate consistent, high-intent enquiries from locals actively searching for these services and convert them into phone calls and quote requests.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Optimisation
- ✅ Keyword and Location Targeting for Adelaide
The Results That Made The Difference
No fluff – just clear, measurable results that helped Superior Exterior grow.
Total Qualified Leads
248
Cost Per Lead
$53.49
On-Page Conversion Rate
13.00%
Core Services
High pressure cleaning
Driveway cleaning
Roof cleaning
Driveway cleaning
Roof cleaning
Our Strategy
- Adelaide-first targeting: We aligned campaign settings with the clear keyword signal that Adelaide was the primary demand centre, then focused delivery on Adelaide and nearby suburbs to reduce wasted spend.
- High-intent keyword mix: We prioritised service-led searches that indicate immediate purchase intent, including “high pressure washing services”, “driveway cleaning”, “roof washing”, and “pressure cleaning services”. These terms consistently produced leads at scale.
- Service segmentation to match job types: We used distinct keyword clusters for concrete cleaning and sealing, pavers and sealing, driveways, and roof cleaning so we could tailor ad relevance and direct leads to the right service pathway.
- Conversion-rate focus: With an all-time conversion rate of 13.00%, we kept optimising towards actions that matter (calls and enquiry submissions), maintaining efficiency at a blended $53.49 CPL across the campaign.
