How We Helped Starboard Electrical & Air Conditioning Generate 63 Leads At Just $28.60 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Starboard Electrical & Air Conditioning
Starboard Electrical & Air Conditioning is a local trade business serving the Gold Coast and surrounds, providing electrical services and air conditioning repairs, maintenance, and installation. We built a lead generation engine that captures high-intent search demand (people actively looking to book a sparky or aircon technician) and converts it into consistent enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaigns
- ✅ Conversion Tracking and Lead Reporting
- ✅ Keyword and Search Term Optimisation
The Results That Made The Difference
No fluff — just clear, measurable results that helped Starboard Electrical & Air Conditioning grow.
Total Qualified Leads
63
Cost Per Lead
$28.60
On-Page Conversion Rate
20.63%
Core Services
Electrical, Aircon Repair, Install
Our Strategy
- Gold Coast-first location targeting: We aligned campaigns to the Gold Coast market, reinforcing local relevance with high-intent location searches such as “air conditioning repair gold coast” and “electricians gold coast qld”.
- Two dedicated campaigns by service line: We separated intent into Electrical Testing and Aircon Testing so budgets, ad copy, and search terms matched what the customer actually wanted to book.
- High-intent keyword coverage: We focused on “ready-to-hire” terms (for example: electrician, 24 7 electrician, air con repair, aircon repair gold coast) and also captured profitable job types like exhaust fan installation and downlights install.
- Conversion-focused optimisation: With a 20.63% conversion rate and 63 total leads on $1,787.21 spend, we continuously refined bids and search terms to keep CPL efficient while scaling lead volume.
- Tracking and lead reporting: We implemented and maintained lead conversion tracking so decisions were driven by real enquiries, not clicks, keeping performance accountable and measurable.
