Kyle Davis
Local Guide · 10 reviews · 10 photos
Thanks J-Digital you have done an absolutely amazing job this year. They’ve consistently kept us informed, guided us with clear insights, and helped increase our leads in all the right areas. Their communication, strategy, and genuine commitment to our growth have made a huge difference to our business.
We truly appreciate the effort they put in and the results they’ve helped us achieve. Highly recommended!
We truly appreciate the effort they put in and the results they’ve helped us achieve. Highly recommended!
How We Helped Sparks Power Pty Ltd Generate 489 Leads At Just $38.50 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Sparks Power Pty Ltd
Sparks Power Pty Ltd is a Brisbane electrical services provider, helping homeowners and businesses with compliant, safety-first electrical work. Their most in-demand jobs span everyday electrician call-outs through to specialised electrical testing and installations such as ovens, cooktops, ceiling fans, smoke alarm compliance, and EV charger installs across Brisbane and surrounds.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Location Targeting (Brisbane Focus)
- ✅ Conversion Tracking and Lead Optimisation
The Results That Made The Difference
No fluff — just clear, measurable results that helped Sparks Power Pty Ltd grow.
Total Qualified Leads
489
Cost Per Lead
$38.50
On-Page Conversion Rate
16.83%
Core Services
Electrician Call-outs
Oven Installation
Ceiling Fan Install
Oven Installation
Ceiling Fan Install
Our Strategy
- Brisbane-first intent targeting: We aligned targeting to the clearest demand signals for Brisbane and surrounding suburbs using high-intent electrician searches (including “electrician near me” and “electrician brisbane”).
- Service-line keyword segmentation: We captured ready-to-book jobs by pairing general electrician terms with specific, high-converting services seen in the data such as oven installation, ceiling fan installation, smoke detector compliance, and EV charger installation.
- Budget allocation to conversion drivers: We prioritised spend on keywords producing consistent lead volume. For example, “electrician” delivered the largest share of conversions (171.47 conversions at $7,084.35), while “electrician near me” and installation terms added reliable incremental leads at scalable costs.
- Conversion-led optimisation: With an all-time conversion rate of 16.83% and a CPL held at $38.50, we continually optimised the campaign toward queries and ad experiences most likely to produce calls and enquiries, not just clicks.
- Measurement focus for lead generation: The account was managed as a lead-gen program (489 total conversions from $18,816.86 in ad spend).
