How We Helped Sharp Electrical & Air Conditioning Generate 314 Leads At Just $33.02 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Sharp United (Current)
Sharp Electrical & Air Conditioning is a Perth-based electrical and air-conditioning team, servicing Perth and surrounds with high-intent jobs including AC installation, repairs and servicing, plus general electrical maintenance. We built a lead generation engine that captures urgent, ready-to-book searches and converts them into consistent enquiries for their core service lines.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Reporting
- ✅ Keyword and Location Targeting Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Sharp Electrical & Air Conditioning grow.
Total Qualified Leads
314
Cost Per Lead
$33.02
On-Page Conversion Rate
17.39%
Core Services
AC installation
Air conditioning service
Service electrician
Air conditioning service
Service electrician
Our Strategy
- Perth-first location targeting: We aligned campaign delivery to the strongest demand signals in the account, with Perth and surrounds reflected directly in keyword themes (for example, “air conditioning installation perth” and “air con install perth”).
- Two-campaign structure built around intent: We ran dedicated Search campaigns for Air-Conditioning Testing and General Electrical so budgets and ads matched what customers were actively trying to book.
- High-intent keyword coverage: We prioritised job-ready terms that consistently produced leads, including “ac installation” (50+ conversions), “air conditioner installers”, and “ac service & repair”, then expanded into supporting service terms like ducted servicing and evaporative cooler servicing.
- Conversion-led optimisation: With an all-time conversion rate of 17.39%, we continuously optimised toward actions that generate enquiries, keeping efficiency tight at a $33.02 CPL while scaling to 314 total leads.
Total ad spend to date: $10,370.77 across active campaigns: Air-Conditioning Testing and General Electrical.
