How We Helped Reglaze Generate 381 Leads At Just $36.20 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Reglaze
Reglaze is a glazing and glass repair specialist serving Adelaide and surrounds, helping homeowners and property managers get fast support for urgent breakages and planned replacements. Their work covers core callout services like glass repair, window and door glass replacement, and glazier support for common issues including broken windows and sliding door glass problems.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Optimisation
- ✅ Keyword and Search Intent Structuring
The Results That Made The Difference
No fluff — just clear, measurable results that helped Reglaze grow.
Total Qualified Leads
381
Cost Per Lead
$36.20
On-Page Conversion Rate
21.65%
Core Services
Glass replacement
Glass repair
Glazier services
Glass repair
Glazier services
Our Strategy
- Adelaide-first targeting: We aligned targeting and messaging to Adelaide search intent, then prioritised high-urgency queries that signal immediate need (for example: “glass replacement near me”, “broken window repair”, “24 hour glass repair”).
- Intent-led keyword structure: We built the campaign around the highest converting service themes from the raw data, including “glass replacement services” (the primary volume and conversion driver), “glass repair”, and “glazier”, while capturing additional job types like sliding door glazing and window glass replacement.
- Budget weighted to proven performers: Spend was concentrated on keywords generating the bulk of conversions, led by “glass replacement services” which produced the strongest lead volume at scale (129.83 conversions from 473 clicks).
- Conversion efficiency focus: With a 21.65% conversion rate and a $36.20 CPL across $13,804.33 in total spend, we optimised toward lead generation outcomes rather than vanity metrics, keeping the campaign accountable to enquiries.
- Measurement built for lead gen: Tracking was set to capture leads (calls and form actions) to provide clean optimisation signals.
