How We Helped Raw Energy Electrical Generate 70 Leads At Just $60.88 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Raw Energy Electrical
Raw Energy Electrical is a Melbourne-based electrical business serving Melbourne and surrounds. They specialise in high-intent residential and light commercial jobs including air conditioning installation and repairs, EV home charger installs, appliance and cooktop connections, ceiling fan installs, smoke alarms, and general electrical work.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Conversion tracking and lead quality reporting
- ✅ Landing page and ad copy improvements for higher CVR
The Results That Made The Difference
No fluff – just clear, measurable results that helped Raw Energy Electrical grow.
Total Qualified Leads
70
Cost Per Lead
$60.88
On-Page Conversion Rate
13.83%
Core Services
Induction cooktop installation
Split system air conditioning
EV home charger installs
Split system air conditioning
EV home charger installs
Our Strategy
- Melbourne-first targeting: We aligned targeting and messaging to the clear demand signal in the account, including location-intent searches like “air conditioner melbourne”, to keep budget focused on jobs that can be serviced quickly in Melbourne and surrounds.
- High-intent keyword clustering: We built and optimised around service clusters that consistently convert, including EV charger installs (eg, “ev home charger”, “tesla charger”), split system and aircon repair/install queries, and appliance connections (eg, “induction cooktop installation”).
- Conversion-led optimisation: With a 13.83% conversion rate and 70 total leads, we prioritised search terms and ad groups generating booked-job style enquiries and tightened spend on low-return queries to protect CPL.
- Value-driven focus on premium jobs: We leaned into higher-value service lines where the data showed strong returns, with “induction cooktop installation” generating $6,283.50 in tracked conversion value, [with our offline conversion system allowing us to track keyword and ad level ROAS]from $215.36 spend, plus additional value from “fan installation” and “air cond repair”.
- Always-on improvements: As an ongoing partnership, we continually refine keyword match types, ad copy, and lead tracking to keep CPL stable while scaling volume across General Electrical and AC Testing.
Performance snapshot (all time)
Total spend of $4,261.54 generated 70 leads at an average $60.88 CPL, producing a tracked ROAS of 1.74x across the active “General Electrical & AC Testing” campaigns.
