How We Generated 128 Leads At $50.06/Lead For Commercial Litigation
About Ramsden Law Firm
This Brisbane based law firm was looking to generate more leads through Google ads and increase their current quality as they were not happy with it from their current agency. They needed help with their lead generation for Commercial Litigation on Google Adwords as their current marketing agency had averaged a $91 cost per lead over the 6 months they have worked with them. These leads were also not high quality so this was a problem we needed to address.
Campaign Duration
2 months
Services Delivered
Google Ads (AdWords) campaign build & optimisation, copy improvements, keyword targeting, testing & iteration
Total Leads
128
Cost Per Lead (CPL)
$50.06
Ad Spend
$6,408.31
Website Conversion Rate
6.90%
Month 1 Results
44 leads @ $82.56 CPL
Month 2 Results
84 leads @ $32.87 CPL
Strategy
We were tasked with developing a Google Adwords campaign that was able to cut through the fiercely competitive space of commercial litigation marketing and attract high-quality leads who needed their service and were qualified to afford it while dropping their cost per lead.
We joined together with this Brisbane Based Law Firm company to generate more leads through Google Adwords for their Commercial Litigation department.
The steps we took that allowed us to achieve these amazing results were improving upon the copy and keyword targeting. We tested a range of different ads and keywords to find the highest converting ones.
- Tested a range of different ads and keywords to find the highest converting ones
- Turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of leads for the lowest cost per lead
- Took the time to understand their target customer and test a lot of different ad variations and keywords
- Found the best keywords and ad fit and were able to drop their cost per lead significantly in a short time period
