How We Helped Ocean Blue Plumbing & Roofing Generate 23 Leads At Just $174.48 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Ocean Blue Plumbing & Roofing
Ocean Blue Plumbing & Roofing is a local trade business serving the Gold Coast and surrounds, delivering roofing solutions with a strong focus on metal roofing projects. We supported their growth by building a lead-focused Google Ads engine targeting high-intent searches for roof replacement, metal roof installers, and restoration services so more homeowners could find them at the exact moment they were ready to request a quote.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads (Search) management
- ✅ Conversion tracking and lead reporting
- ✅ Keyword and location targeting optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Ocean Blue Plumbing & Roofing grow.
Total Qualified Leads
23
Cost Per Lead
$174.48
On-Page Conversion Rate
13.94%
Core Services
Roof replacement (Gold Coast)
Metal roof installers
Roof restoration
Metal roof installers
Roof restoration
Our Strategy
- Gold Coast-first location targeting: We aligned targeting and messaging with clear local intent from search behaviour (for example, repeated “Gold Coast” terms), ensuring spend stayed focused on jobs in the client’s service area.
- High-intent keyword selection: We prioritised keywords with strong purchase intent such as “roof replacement gold coast” (4 conversions), “roof restoration” (5 conversions), “metal roof installers” (3 conversions), and “new roof metal” (3 conversions), then used learnings to guide ongoing testing inside the Metal Roofing campaign.
- Budget allocation based on lead signals: We leaned into ad groups producing measurable leads and reduced emphasis on terms that generated clicks without conversions (for example, some gutter and skylight-related queries), protecting CPL while maintaining lead flow.
- Conversion tracking and reporting: We tracked leads end-to-end at campaign and keyword level, enabling clear decision-making around what was actually generating enquiries, not just traffic.
- Optimised for calls and quote requests: The campaign structure was built to capture ready-to-book homeowners searching for replacements and restorations, driving a strong 13.94% conversion rate across the account.
Performance Snapshot (All Time)
Total ad spend: $4,012.96
Leads generated: 23
Average CPL: $174.48
Leads generated: 23
Average CPL: $174.48
