How We Helped Marshall Electrics Generate 6,756 Leads At Just $37.68 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
The Results That Made The Difference
Measurable results that helped Marshall Electrics grow.
About Marshall Electrics
Marshall Electrics is an Auckland-based electrical team serving West Auckland and surrounding suburbs, with strong demand across core residential and light-commercial jobs. Their highest-volume search themes were “electrician near me” and heat pump servicing and repairs, so we built campaigns to capture urgent, high-intent enquiries and turn them into measurable leads through conversion-focused landing paths.
Campaign Duration
9/6/24 to 5/10/26
Services Delivered
- Google Ads Management
- Conversion Tracking and Reporting
- Landing Page Optimisation
Our Strategy
A targeted, data-driven approach designed to maximise every dollar spent and deliver measurable growth for Marshall Electrics.
Precision Local Targeting for Auckland Demand
We aligned targeting to where intent was strongest, including West Auckland searches shown in the keyword set. This reduced wasted spend and helped convert high-intent clicks into enquiries at a consistent CPL of $37.68.
High-Intent Keyword Capture Across Two Core Verticals
We structured campaigns around the two biggest demand drivers: electrician searches (14,088 clicks) and heat pump service and repair searches (14,096 clicks). This allowed clean budget control and ensured ad relevance stayed high for each service line.
Budget Allocation Based on Proven Lead Volume
Spend was concentrated into the campaigns that produced the vast majority of conversions: 3,529.45 leads from General Electrical and 3,226.55 from Heat Pumps. With $254,532.80 invested, we continually prioritised the ad groups and queries most likely to generate booked-job enquiries.
Ad Copy Built for Urgent Service Intent
For “electrician near me” and heat pump repair queries, we wrote ads that matched urgency, availability, and service specificity to improve click quality. This contributed to a strong 23.97% conversion rate once users landed on-site.
Conversion-First Landing Experience
We focused the landing experience on fast action: clear service pathways for electrical work and heat pump servicing, with simplified enquiry steps. The result was efficient lead generation at scale, delivering 6,756 total conversions from 28,184 clicks.
Measurement and Lead Quality Control
We tracked conversions tightly and used performance data to refine query focus and reduce low-intent traffic. While recorded conversion value remained low ($60 all time), the lead volume and CPL made the campaigns a reliable pipeline for operational follow-up and bookings.
Frequently Asked Questions
Common questions about our Google Ads work with Marshall Electrics.
