How We Helped Marshall Electrics Generate 2,073 Leads At Just $30.02 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Marshall Electrics
Marshall Electrics is an Auckland electrical services team, supporting households and businesses across Auckland and surrounds. We promoted their high-intent services including general electrician call-outs, emergency electrical repairs, switchboard upgrades, lighting and appliance installations, plus heat pump servicing, maintenance, and installation.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Campaign Management
- ✅ Keyword and Search Intent Optimisation
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff just clear, measurable results that helped Marshall Electrics grow.
Heat pump service
West Auckland electrician
Our Strategy
- Auckland-first location targeting: We leaned into Auckland and suburb intent visible in search demand (Auckland, West Auckland, North Shore), ensuring budget prioritised customers who could actually be serviced quickly.
- High-intent keyword structure across two core service lines: We ran separate campaigns for General Electrical and Heat Pumps to keep ad copy, landing messaging, and optimisation tightly aligned to each job type.
- Scaled what already proved it could convert: The strongest lead drivers were direct hire terms like “electricians”, “electrician near me”, and heat pump service queries such as “heat pump service” and “heat pump servicing”, indicating purchase-ready demand rather than research traffic.
- Captured urgent and call-out work: We targeted “emergency electrician”, “urgent electrician”, and “electrical repair near me” style searches to attract time-sensitive enquiries that typically convert faster and book sooner.
- Conversion-focused measurement: We tracked lead conversions end-to-end to optimise toward outcomes (leads) rather than vanity metrics, helping drive 2,073 total conversions at an average $30.02 CPL.
- Performance signal to improve next: Reported conversion value was minimal ($32 total), so the next step is tightening revenue tracking (job value imports) to move beyond lead volume and prove true ROI by service line and suburb.
Outcome: With $62,216.08 in ad spend across targeted regions, we delivered a consistent pipeline of search-driven enquiries for Marshall Electrics, generating 2,073 leads at a 28.21% conversion rate by focusing spend on the exact services Auckland customers were actively searching for.
