Alex Gallagher
Local Guide · 29 reviews · 28 photos
This isn’t the first google ads agency I’ve worked with but it’s by far the best. Jordan and his team really know how to dial in PPC campaign to get good returns. They also do monthly checkins to review how it’s going and make plans and they have a great system to tracking ROAS.
How We Helped Legacy Electrical Generate 350 Leads At Just $44.67 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Legacy Electrical
Legacy Electrical serves Auckland and surrounds, providing fast-response electrical testing and repair work for homeowners and businesses. With dedicated campaigns for electrical testing, ventilation system testing, and emergency call-outs, we positioned them to capture high-intent search demand across core services like electrical repairs, installations, inspections, and urgent electrician requests.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads search campaign build and optimisation
- ✅ Conversion tracking and lead reporting
- ✅ Keyword and location targeting improvements
The Results That Made The Difference
No fluff – just clear, measurable results that helped Legacy Electrical grow.
Total Qualified Leads
350
Cost Per Lead
$44.67
On-Page Conversion Rate
20.86%
Core Services
Electrical testing
Electrical repair
Emergency electrician
Electrical repair
Emergency electrician
Our Strategy
- Auckland-first location targeting: We aligned targeting and keyword themes around Auckland and nearby suburbs to capture ready-to-book searches such as “electrician Auckland”, “north shore electrician”, and “west auckland electrician”.
- High-intent keyword segmentation by job type: We ran separate campaign themes for Electrical Testing, Ventilation Systems Testing, and Emergency and 24/7 Electrical Testing, which kept ads and landing intent tightly matched and lifted conversion rate.
- Budget weighted to consistent lead drivers: “electricians” delivered the highest conversion volume (97.5 leads) while other strong intent terms like “electrician near me” (40 leads) and “electrical repair” (28 leads) added scale and stability to lead flow.
- Service expansion without diluting core intent: Ventilation-related searches like “bathroom ventilation system” produced high-value outcomes (value tracked at 100) while still supporting the broader electrical services pipeline.
- Measurement and lead quality focus: With conversion tracking in place, we optimised on cost per lead and conversion rate, maintaining a strong 20.86% conversion rate across the account while scaling to 350 total leads.
Account snapshot: $15,618.53 total ad spend generated 350 leads at a $44.67 CPL. Active campaigns included Electrical Testing, Ventilation Systems Testing, and Emergency and 24/7 Electrical Testing across targeted regions in and around Auckland.
