How We Generated 15 Leads At $19.91/Lead For A Local Gym On A Low Budget
About Jetts Gumdale
Jetts Gumdale is a local gym based in Brisbane and was looking to increase its member numbers after the lockdowns. They had tried advertising on Facebook before but just couldn’t seem to find success and “crack the code” to Facebook Advertising for their business.
Strategy
We focused on improving the copywriting in the ads to hit on the pain points of our target customer and using content for our ads that looked natural and organic.
We tested out images, ad copy, and headlines, found the winners and focused all of the ad spend on the best performing images, ad copy, and headlines.
This allowed us to bring them a consistent flow of leads through the door into their business.
We were able to generate 15 highly qualified leads for them at $19.91/lead in just 26 days with just $298.64 spent. A new member on average $718/year to them. These leads were giving their first name, last name, email, and phone number.
