How We Generated 59 Leads At $12.96/Lead For A Local Gym On A Low Budget
About Jetts Bracken Ridge Gym
This local gym in Queensland was coming out of the first Covid-19 lockdowns and was looking to increase its member numbers after the long lockdowns. They had tried advertising on Facebook before but just couldn’t seem to find success and “crack the code” to Facebook Advertising for their business.
Services Delivered
Facebook Ads, Ad Copywriting, Creative Testing (Images/Headlines), Lead Generation
Leads Generated
59
Cost Per Lead (CPL)
$12.96
Lead-to-Member Conversion
30%
Avg Member Value (Annual)
$718/year
Strategy
We were tasked with bringing in more paying members and dropping their current cost per lead on a low budget.
- Focused on improving the copywriting in the ads to hit on the pain points of our target customer.
- Used content for our ads that looked natural and organic.
- Tested images, ad copy, and headlines, found the winners, and focused all of the ad spend on the best-performing combinations.
- Created a consistent flow of leads through the door into the business.
These leads were inputting their name, email, phone number, their fitness goals, if they were local, and if they were serious about achieving their fitness goals.
