BH
Blake Hoile
Local Guide · 11 reviews · 2 photos
Jordan and the team have done an amazing job with our google ads we’ve seen instant results. As a tradesman this digital market space is tricky to navigate and hard top trust but Jordan breaks it all down and genuinely cares.
How We Helped Hoile Electrical Generate 601 Leads At Just $40.96 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Hoile Electrical
Hoile Electrical is an Adelaide-based electrical and air conditioning provider, serving Adelaide and surrounds with responsive call-outs and compliant workmanship. We supported their growth across core services including general electrician enquiries, electrical testing and tagging, smoke alarm installation, ceiling fan installation, and split system air conditioning installation and servicing.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Location Targeting for Adelaide
- ✅ Conversion Tracking and Lead Optimisation
The Results That Made The Difference
No fluff — just clear, measurable results that helped Hoile Electrical grow and scale the team.
Total Qualified Leads
601
Cost Per Lead
$40.96
On-Page Conversion Rate
29.56%
Core Services
Electrician
Air Con Installation & Service
Smoke Alarm Install
Air Con Installation & Service
Smoke Alarm Install
Our Strategy
- Adelaide-first targeting: We tightened geo targeting and ad messaging to prioritise Adelaide intent, matching the dominant location signals in search behaviour (for example, “electricians adelaide area” and “air conditioner installers adelaide”).
- Campaign segmentation by service line: We ran two focused search campaigns, Electrical Testing and Air Con Testing, so budgets, bids, and ads could be optimised around different job types and urgency levels.
- High-intent keyword coverage: We concentrated spend on proven drivers of volume and quality, especially “electrician” (16,282 impressions, 766 clicks, 197.3 conversions) and “electrician near me” (2,361 impressions, 161 clicks, 60.3 conversions), while also capturing high-converting specialist terms like smoke alarms and ceiling fan installs.
- Conversion-led optimisation: With a strong 29.56% conversion rate, we continually refined search terms, ads, and routing to keep lead flow consistent and maintain an efficient blended CPL of $40.96 across 601 total leads.
- Service expansion into air conditioning: We supported growth for split system and service terms such as “ac installation and service” (82 conversions) and “ac installation” (12 conversions), ensuring the account captured both electrical and HVAC demand as seasons changed.
