How We Helped G-Line Plumbing Generate 90 Leads At Just $78.71 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About G-Line Plumbing
G-Line Plumbing is a local plumbing team serving the Sunshine Coast and surrounds, with strong demand coming from areas like Caloundra, Nambour, Noosa, Buderim and Mooloolaba. They focus on high-intent jobs including emergency plumbing, general plumbing services, hot water repairs and installations, and drain-related callouts.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Keyword and location targeting for the Sunshine Coast
- ✅ Conversion tracking and lead reporting
The Results That Made The Difference
No fluff — just clear, measurable results that helped G-Line Plumbing grow.
Total Qualified Leads
90
Cost Per Lead
$78.71
On-Page Conversion Rate
27.19%
Core Services
Plumber
Emergency plumber
Hot water repair
Emergency plumber
Hot water repair
Our Strategy
- Sunshine Coast location targeting: We aligned targeting to the highest-intent suburbs and service areas showing demand in search behaviour, including Caloundra, Nambour, Noosa, Buderim and Mooloolaba, to keep leads local and job-ready.
- High-intent keyword mix: We balanced core commercial terms (like “plumber” and “plumbing services”) with urgent intent searches (like “emergency plumber” and “24 hour plumber”) and profitable service lines (hot water repair and installation).
- Campaign segmentation by job type: We ran separate campaigns for general plumbing versus drain jetting and blocked drains, improving message match and giving us clearer optimisation levers per service category.
- Conversion-first optimisation: With a 27.19% conversion rate across the account, we focused budget and bidding around keywords producing consistent leads, including strong performers like “plumber caloundra” and “drain plumbers near me”.
- Lead measurement foundation: We implemented conversion tracking and reporting to measure CPL and conversion rate accurately, enabling ongoing decisions around budget allocation and scaling.
Account snapshot (all-time): Total spend of $7,084.07 generated 90 tracked leads at $78.71 CPL.
