Elevate Electrical
3 reviews
We have started using J digital this year and their service has been absolutely amazing. The constant contact, reporting and meetings to ensure we are on the same page and getting the best value for money is amazing. The entire team are responsive, helpful and genuinely interested in the success of our business.
How We Helped Elevate Electrical Generate 433 Leads At Just $47.67 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Elevate Electrical
Elevate Electrical is a residential-focused electrician servicing Melbourne and surrounding suburbs, covering core call-out work like electrical repairs, lighting installation, ceiling fan installation, oven installs, and safety essentials like smoke alarm servicing. We used Google Search to capture high-intent local demand and turn it into consistent enquiry volume.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search campaign build and optimisation
- ✅ Conversion tracking and lead measurement
- ✅ Keyword and location targeting for Melbourne service areas
The Results That Made The Difference
No fluff just clear, measurable results that helped Elevate Electrical grow.
Total Qualified Leads
433
Cost Per Lead
$47.67
On-Page Conversion Rate
17.32%
Core Services
Electrical Repairs
Air Con Service and Repair
Ceiling Fan Install
Air Con Service and Repair
Ceiling Fan Install
Our Strategy
- Melbourne-first targeting: We focused spend where intent and relevance were strongest, reflected in consistent location-led searches like “electrical Melbourne” and “electrician Melbourne”, plus high-performing surrounding pockets such as Mornington, Rosebud, Rye, and the Mornington Peninsula.
- High-intent keyword coverage across core job types: We built ad groups around immediate-need services customers actually search for, including “electrician”, “electrical repair near me”, “home electrical repairs”, “ceiling fan installation”, “oven installation”, and “smoke alarm” terms. This expanded reach while keeping lead quality high.
- Separate campaigns for electrical vs air conditioning: Running dedicated campaigns (General Electrical Testing, General Electrical Testing #2, and Air Con Testing) kept ad messaging specific to the service requested, improving conversion efficiency across both categories.
- Conversion-focused optimisation: We continually optimised toward measured leads, resulting in 433 total conversions at a $47.67 CPL and a strong 17.32% conversion rate from paid traffic.
