How We Helped Edgecliff Electrical Services Generate 260 Leads At Just $37.76 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Edgecliff Electrical Services
Edgecliff Electrical Services is a Cairns-based team servicing Cairns and surrounds with fast-response electrical work, CCTV solutions, and air conditioning servicing and installs. We built their lead pipeline through high-intent search campaigns that matched what locals actively look for, then routed those enquiries into a simple, conversion-focused path to increase booked-job opportunities.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Optimisation
- ✅ Keyword and Location Targeting Refinement
The Results That Made The Difference
No fluff – just clear, measurable results that helped Edgecliff Electrical Services grow.
Total Qualified Leads
260
Cost Per Lead
$37.76
On-Page Conversion Rate
24.74%
Core Services
Electrician (Cairns), Electrical Repairs, Aircon Cleaning and Service
Jarrad Anders
Local Guide · 15 reviews · 1 photo
We’ve been really happy with J-Digital and the services they have provided us. They did a great job building our new website and have been managing our Google Ads with instant results. Jordan is easy to deal with and applies his knowledge and expertise to real word business objectives. Jeremy has also be great to deal with as our account manager – always responsive, helpful and provides a genuine care about getting the best outcomes for us. Highly recommend.
Our Strategy
- Hyper-local intent targeting in Cairns: We leaned into Cairns-specific searches (for example, “electrician cairns”, “air conditioning cairns”, and “air conditioning installation cairns”) to prioritise ready-to-book users over broad browsing traffic.
- Two-campaign structure for cleaner optimisation: We separated demand into Electrical/CCTV Testing and Aircon Testing so budgets and messaging could be optimised by service line, improving lead quality and keeping CPL controlled.
- High-intent keyword coverage: We focused on transactional terms tied to immediate need, including “electrical repair services”, “after-hours electrician”, “electrician near me”, plus aircon service and cleaning terms that typically convert quickly in-market.
- Conversion-first measurement: With conversion tracking in place, we optimised toward leads (not just clicks), which supported a strong 24.74% conversion rate and consistent lead volume over time.
- Performance insights from keyword-level data: Cairns-modified electrician searches were top contributors for conversions, while “air conditioning cairns” also delivered strong conversion volume, guiding where we concentrated spend to maintain efficiency.
The primary success metric here is lead generation: 260 tracked leads at a $37.76 CPL.
