How We Helped EcoCrete Resurfacing Adelaide Generate 116 Leads At Just $76.22 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About EcoCrete Resurfacing Adelaide
EcoCrete Resurfacing Adelaide (now Surface Rescue) was a concrete resurfacing and restoration specialist serving Adelaide and surrounds. Their core services focus on upgrading tired, cracked, or worn concrete surfaces with options including driveway resurfacing, concrete overlays and coatings, concrete floor refinishing, and pool resurfacing, helping homeowners and property managers improve appearance, safety, and durability without full replacement.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Build and Optimisation
- ✅ Conversion Tracking and Lead Reporting
- ✅ Landing Page Messaging Alignment to High-Intent Keywords
The Results That Made The Difference
No fluff – just clear, measurable results that helped EcoCrete Resurfacing Adelaide grow.
Total Qualified Leads
116
Cost Per Lead
$76.22
On-Page Conversion Rate
5.08%
Core Services
Concrete resurfacing
Driveway resurfacing
Pool resurfacing
Driveway resurfacing
Pool resurfacing
Our Strategy
- Adelaide-first location targeting: We aligned targeting and ad messaging to Adelaide intent signals (for example: “concrete resurfacing adelaide”, “driveway resurfacing adelaide”, and “concrete coatings adelaide”) to prioritise local, job-ready enquiries.
- High-intent keyword clustering: We built tightly themed ad groups around the highest converting service categories: concrete resurfacing, driveway resurfacing and restoration, concrete floor refinishing, and pool resurfacing. This helped improve relevance from search term to ad to landing page and supported a 5.08% conversion rate.
- Budget allocation to proven converters: We leaned into keywords demonstrating consistent lead generation at efficient costs. Examples include “concrete resurfacing adelaide” (12 conversions on $151.15 spend), “outdoor concrete resurfacing” (6 conversions with recorded value activity), “driveway resurfacing” (9.33 conversions), and “swimming pool resurfacing” (9.5 conversions).
- Waste reduction via keyword hygiene: We identified low-performing, research-style terms (for example, “average cost for concrete driveway replacement”, “driveway resurfacing options”, and some “replacement” queries) that drove clicks without conversions, then tightened match intent and excluded non-lead search patterns to protect CPL.
- Conversion tracking and lead quality focus: We implemented and maintained conversion tracking to keep optimisation anchored to real outcomes (leads), not just traffic, resulting in 116 tracked leads at an average $76.22 CPL.
- Measurement gap flagged: Reported conversion value remains extremely low ($5 total) and ROAS is 0.00x. Next phase is to connect true job revenue back into Google Ads (offline conversion imports or CRM-based attribution) so bidding can optimise toward booked jobs and actual profit, not just form fills and calls.
Campaign: EcoCrete Services Testing |
Total Spend: $8,803.40 |
Tracked Leads: 116
Total Spend: $8,803.40 |
Tracked Leads: 116
