How We Generated 2,632 Qualified Leads at Just A$13.46 Each
About EcoCrete Adelaide
EcoCrete Adelaide wanted to increase the volume of high-quality leads while keeping costs low. They knew there was growing demand in Adelaide for eco-friendly concrete resurfacing, but they weren’t sure how to scale effectively or measure what was working.
Campaign Duration
19 months
Services Delivered
Hyper-local campaign targeting, conversion-optimised landing pages, CRM & tracking setup, A/B testing, weekly campaign optimisation
Qualified Leads
2,632
Cost Per Lead (CPL)
A$13.46
ROAS
24.75X
Strategy
We ran a hyper-local digital marketing campaign targeting homeowners within a 40km radius of Adelaide.
- Creating conversion-optimised landing pages that highlighted EcoCrete’s eco-friendly sealers and premium finishes.
- Setting up CRM and tracking systems to capture lead data and enable fast, personalised follow-ups.
- Running continuous A/B testing on targeting and ad messaging to cut CPL down to A$13.46.
- Refining campaigns weekly, doubling down on what was working and cutting wasted spend.
Over 19 months, EcoCrete generated 2,632 leads at A$13.46 each, achieving an outstanding 24.75X ROAS. This gave them the consistency to scale operations, increase market share, and cement their position as a trusted local provider.
