How We Helped EA Services Generate 880 Leads At Just $17.96 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About EA Services
EA Services is a Townsville-based trade services business, focused on high-intent electrical and air conditioning work for local homes and businesses. We built and optimised Google Ads campaigns to capture urgent and ready-to-book searches across Townsville and surrounding areas, then converted that demand into consistent inbound enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads (Search Campaigns)
- ✅ Conversion Tracking and Lead Measurement
- ✅ Ongoing Optimisation (keywords, ads, and budgets)
The Results That Made The Difference
No fluff – just clear, measurable results that helped EA Services grow.
Total Qualified Leads
880
Cost Per Lead
$17.96
On-Page Conversion Rate
29.91%
Core Services
Electrician Townsville
Electrical Services Townsville
Air Conditioning Townsville
Electrical Services Townsville
Air Conditioning Townsville
Our Strategy
- Townsville-first targeting: We aligned ads and targeting to the clear demand signal in the account, with search intent heavily concentrated around Townsville for both electrician and air conditioning work.
- Two dedicated service campaigns: Separate campaigns for Electrical Testing and Air Conditioning Testing ensured budgets, ad messaging, and optimisation could be tailored to each service category and its search behaviour.
- High-intent keyword coverage: We prioritised bottom-of-funnel searches such as “electrician townsville”, “electrical services townsville”, “aircon cleaning townsville”, and “air conditioning townsville”, which consistently produced strong lead volumes at efficient costs.
- Optimised for lead efficiency: With $15,799.52 in total spend generating 880 leads, we maintained a strong CPL while scaling volume. The account conversion rate of 29.91% indicates the traffic quality and message match remained tight.
- Measurement focus: Conversion tracking was structured around lead outcomes (enquiries), giving us clear optimisation signals to refine keywords and allocate spend toward the terms that produced the most consistent results.