Generated $116,411.49 in 30 days with a 4.47X ROAS on $26,043.36 ad spend
About Chompy Chews
Chompy Chews is a new eCommerce dog products brand focused on selling during the summer months, with its main product being a dog pool. With no previous history, the business was starting from scratch and needed to build sales while maintaining a healthy return on ad spend—even after iOS14 changes.
Campaign Duration
30 Days
Services Delivered
Facebook Ads management, ad creative/content testing, copy optimisation, audience testing & optimisation, budget reallocation based on performance
Revenue
$116,411.49
ROAS
4.47X
Ad Spend
$26,043.36
Goal
Grow online sales & maintain a healthy return on ad spend
Strategy
In 30 days we were able to generate $116,411.49 in sales at a 4.47X ROAS (Return On Ad Spend). We were extremely happy with these results and the revenue was strong into January as well finishing the Summer months strong.
- Improved the ad copy and tested new content to see what resonated best with the target audience.
- Turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase.
- Took the time to understand the target customer and tested a lot of different ad variations—from text to the image itself—as well as different audiences Facebook offers.
- Found the best audiences and ad fit and were able to grow revenue while maintaining a very healthy ROAS.
