How We Helped BJP Electrical Contracting Generate 76 Leads At Just $66.09 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About BJP Electrical Contracting
BJP Electrical Contracting is a local electrical and air conditioning team serving Albury and surrounds. They handle high-intent residential and commercial work including general electrician call-outs, electrical servicing, compliance safety checks like smoke alarm services, and air conditioning installation and maintenance (including split and ducted systems).
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Conversion tracking and lead measurement
- ✅ Search term and keyword management (negatives, intent filtering)
The Results That Made The Difference
No fluff just clear, measurable results that helped BJP Electrical Contracting grow.
Total Qualified Leads
76
Cost Per Lead
$66.09
On-Page Conversion Rate
22.55%
Core Services (Search Demand)
electrician
ac installation
air conditioning installation (Albury)
ac installation
air conditioning installation (Albury)
Our Strategy
- Locked onto Albury-led intent: We aligned targeting to where demand was clearest in search behaviour (for example, repeated location qualifiers like “electrician albury” and “air conditioning installation albury”), keeping spend focused on local jobs more likely to convert.
- Built two clear campaign pillars: Separate campaigns for Electrical & Air Conditioning Testing and Air Con Testing allowed controlled budgets, tailored ads, and cleaner optimisation by service line.
- Prioritised high-intent keywords: The strongest lead drivers came from core service terms such as “electrician” (15 conversions) and high-intent proximity searches like “electrician near me” (6 conversions), plus service-specific air con queries like “ac installation” (8.33 conversions) and “air conditioning installation albury” (7 conversions).
- Conversion-first optimisation: With a measured 22.55% conversion rate, we focused on scaling what was already converting and tightening relevance across ads and keywords to protect CPL as volume increased.
- Outcome: $5,022.47 in total ad spend generated 76 leads at an average $66.09 CPL, delivering consistent inbound enquiries across electrical and air conditioning work.
