Scaled from $0 to $300,000+/month in recurring subscriptions
About Australian Rewards Club
Australian Rewards Club wanted to stand out in the competitive giveaway market and grow a large, loyal subscriber base. They needed to acquire members at scale, keep acquisition costs efficient, and encourage subscribers to stick around.
Campaign Duration
Feb 2024 – Apr 2025
Services Delivered
Creative-led paid social/video advertising, creative production, A/B testing, tiered offer strategy, cross-platform retargeting, ongoing optimisation
Monthly Recurring Revenue
$300,000+/month
Grew from $0 to $300K+/month in recurring subscriptions.
Peak Monthly Revenue
$198,000
At its peak in April 2025.
Peak ROAS
1.10X
Reported at peak in April 2025.
Average ROAS
0.92X
Strong subscriber lifetime value supports long-term profitability.
Strategy
We launched a creative-led digital ad campaign across Facebook, Instagram, TikTok, and YouTube, built to convert at scale.
- Producing emotionally-charged video ads tapping into the aspiration of winning luxury cars and life-changing prizes.
- Testing multiple ad angles and hooks to find the highest-converting creatives quickly.
- Offering tiered memberships and bonus entries to lower the barrier to entry and increase sign-ups.
- Running cross-platform retargeting to turn browsers into subscribers.
- Continuously refining campaigns to lower acquisition costs and push urgency.
