How We Helped AILO Electrical Generate 105 Qualified Leads At Just $106.53 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About AILO Electrical
AILO Electrical delivers residential electrical services, CCTV supply and installation, and EV charger installs for homeowners and small businesses. Based in Sydney, they focus on high-intent jobs like security camera installation, home electrical repairs, smoke alarm installs, and compliant electrical works that need a qualified electrician booked quickly.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads (Search) campaign build and optimisation
- ✅ Conversion tracking and revenue attribution
- ✅ Lead quality tuning (keywords, match types, negatives, ad messaging)
The Results That Made The Difference
No fluff — just clear, measurable results that helped AILO Electrical grow.
Electrician services
EV charger installation
Our Strategy
We built a lead generation system for AILO Electrical in Sydney that prioritised high-intent searches, improved lead quality, and pushed budget into what consistently produced conversions.
- Campaign segmentation by service intent: Separate campaigns for CCTV, general electrical, and EV chargers so bids, ads, and landing intent stayed tightly aligned.
- High-intent keyword focus: We leaned into converting CCTV terms such as “surveillance camera for home” (9 conversions) and “cctv camera home” (11.5 conversions), plus installation-led queries like “camera security installation” (6.5 conversions).
- Revenue-based testing: We introduced a dedicated revenue-based bidding campaign to improve value capture, while keeping standard lead-driving campaigns active to protect volume.
- Conversion rate improvements: With a 13.16% conversion rate, we maintained strong message match between ads and service intent, helping turn clicks into enquiries rather than browsing traffic.
- Ongoing optimisation: Continuous search term reviews, bid adjustments, and ad refinements kept CPL controlled at $106.53 while scaling lead volume to 105 total conversions.
