How We Helped Riccardi Plumbing Generate 32 Leads At Just $93.63 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Riccardi Plumbing
Riccardi Plumbing serves Geelong and surrounds, supporting homeowners with fast, practical plumbing help across core call-out work like blocked drains, hot water system installation and repairs, and gas fitting. We built a lead-focused Google Ads engine designed to capture high-intent searches in Geelong (and nearby suburbs) and convert them into enquiry actions.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Reporting
- ✅ Keyword and Location Optimisation for Geelong
The Results That Made The Difference
No fluff – just clear, measurable results that helped Riccardi Plumbing grow.
Total Qualified Leads
32
Cost Per Lead
$93.63
On-Page Conversion Rate
18.50%
Core Services
Blocked Drains
Hot Water Systems
Gas Fitting (Geelong)
Hot Water Systems
Gas Fitting (Geelong)
Our Strategy
- Geelong-first location targeting: We aligned targeting and ad messaging to the clear demand signals in the data (for example, “blocked drain geelong”, “geelong plumber”, “gas fitters geelong”), keeping spend concentrated where intent was strongest.
- High-intent keyword clustering: We grouped search terms into service buckets that match how people book plumbers: blocked drains (fix blocked drain, unblock drain), hot water (hot water system and installation, hot water plumber geelong), and gas fitting (gas fitters geelong). This improved relevance and protected conversion rate.
- Lead efficiency focus: With $2,996.18 in total spend generating 32 leads, we continuously optimised toward cost-efficient enquiries, prioritising terms that produced consistent conversions (notably hot water installation and Geelong drain-related searches).
- Conversion-driven setup: We ensured enquiry actions were captured cleanly, allowing decisions to be made on real lead outcomes, not clicks. This is what supported the strong 18.50% conversion rate.
- Quality control through search intent: We steered away from broad research-style terms and leaned into “service + location” and urgent repair intent, improving lead quality for booked-job potential in Geelong and nearby areas.
