How We Helped Skyco Trades Generate 505 Leads At Just $47.85 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Skyco Trades
Skyco Trades is a Sydney-based trade services business servicing Sydney’s Sutherland Shire and surrounds, specialising in air conditioning maintenance, servicing and installation, plus general electrical work. We built and scaled a lead generation system that captures high-intent searches (including urgent electrician requests and local air con servicing terms) and converts them into consistent enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Conversion tracking and lead quality reporting
- ✅ Landing page and conversion rate optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Skyco Trades grow.
Total Qualified Leads
505
Cost Per Lead
$47.85
On-Page Conversion Rate
23.26%
Core Services
Air con servicing
Air conditioner maintenance
Electrician (urgent callouts)
Air conditioner maintenance
Electrician (urgent callouts)
Our Strategy
- Two-campaign structure by intent: We separated demand into Air Conditioning and General Electrical to control budgets, tailor ad messaging, and align landing pages to each service.
- High-intent keyword coverage: We prioritised proven lead drivers like air conditioner maintenance (81.5 conversions from 270 clicks), aircon servicing (23 conversions), and urgent electrical searches like i need an electrician today (13 conversions) to capture ready-to-book prospects.
- Local targeting for Sydney’s Sutherland Shire: We concentrated spend around suburbs and local modifiers appearing in search behaviour (Sutherland Shire, Sutherland, Engadine), ensuring ads showed for customers most likely to convert and be serviced quickly.
- Conversion-first optimisation: With an all-time conversion rate of 23.26%, we continuously refined ads and landing experiences to reduce friction and increase enquiry volume at a sustainable $47.85 CPL.
- Lead quality control and waste reduction: We monitored search intent and performance at the keyword level, scaling what produced enquiries and limiting spend on low-converting terms to protect efficiency over time.
