How We Helped Sparktech Electrical Generate 87 Leads At Just $59.90 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Sparktech Electrical
Sparktech Electrical is a Gold Coast based electrical business specialising in air conditioning services for local homes and businesses. We positioned their offer in front of high-intent searchers looking for air con repairs, servicing, and installation across the Gold Coast and surrounding suburbs, then converted that demand into consistent enquiry volume through tightly targeted Google Ads.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Reporting
- ✅ Keyword Strategy and Ongoing Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Sparktech Electrical grow.
Air con servicing
Split system installation
Our Strategy
To generate consistent enquiry volume for Sparktech Electrical on the Gold Coast, we focused on high-intent search demand and made every click work harder through tighter targeting and ongoing optimisation.
- Gold Coast first location targeting: We aligned the campaign to the actual market shown in search behaviour, with heavy emphasis on Gold Coast terms and suburb-based intent (for example, Upper Coomera and Nerang).
- High-intent keyword structure: We prioritised service + location keywords that indicate immediate need, including “air conditioning gold coast”, “aircon gold coast”, “gold coast ac”, and repair/service variants. These terms consistently produced conversions at strong rates (for example, “air conditioning gold coast” delivered 14 leads from 29 clicks).
- Budget weighted toward proven converters: We directed spend toward keyword groups producing leads efficiently and limited exposure to broader HVAC terms that showed weaker conversion density (for example, “gold coast hvac”).
- Conversion tracking and reporting: With clear lead tracking in place, we optimised decisions around CPL and conversion rate, resulting in 87 total leads on $5,211.11 spend at a 28.25% conversion rate.
- Lead quality focus: The campaign messaging was built around core job types that turn into booked work on the Gold Coast: repairs, servicing, and installation, rather than low-intent research clicks.
