How We Helped Infinity Electrical Generate 824 Leads At Just $39.33 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Infinity Electrical
Infinity Electrical is a trade services business based in Perth, delivering electrical testing and compliance work alongside in-demand solar servicing and repairs. We built and optimised their lead generation across core intent searches like “electrician”, “emergency electrician”, and “solar repair”, turning high-intent clicks into consistent enquiries from Perth and surrounding suburbs.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Attribution
- ✅ Landing Page and On-Page Conversion Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Infinity Electrical grow.
Total Qualified Leads
824
Cost Per Lead
$39.33
On-Page Conversion Rate
21.30%
Core Services
Electrician
Solar repair
Emergency electrician
Solar repair
Emergency electrician
Our Strategy
- Built campaigns around two revenue-driving intent clusters: Electrical Testing and Solar Testing, aligning ads to what people search when they are ready to book (for example: “electrician”, “electrician near me”, “solar repair”, “solar inverter service”).
- Location targeting focused on Perth and surrounds: ensuring spend was concentrated in the areas most likely to produce booked work, and reducing wasted clicks outside the service footprint.
- Keyword strategy balanced volume and urgency: scaling high-volume terms like “electrician” (120 leads) while capturing urgent jobs through “emergency 24 hour electrician” (33.8 leads), supporting consistent lead flow across the week.
- Solar fault and repair coverage: expanded across servicing, inverter faults, maintenance, and system repair searches to capture multiple entry points (for example “solar repair”, “solar servicing”, and “solar system service & maintenance”).
- Conversion optimisation and tracking: tightened the path from click to enquiry, resulting in a strong 21.30% conversion rate and a sustainable $39.33 CPL across $32,407.82 total spend.
