How We Helped Everlasting Painting Generate 155 Leads At Just $60.24 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Everlasting Painting
Everlasting Painting is a residential painting team serving Brisbane and surrounds, helping homeowners refresh and protect their properties with professional interior and exterior painting. Their work spans full house repaints, internal wall and ceiling painting, and exterior finishes designed for Queensland conditions, with straightforward quoting and reliable scheduling.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Build
- ✅ Keyword and Match-Type Optimisation
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped Everlasting Painting grow.
Brisbane house painter
Interior house painting
Our Strategy
We built and optimised a single, focused Google Search campaign designed to capture high-intent painting enquiries across Brisbane. The goal was simple: convert bottom-of-funnel searches into quote requests at a controlled cost per lead.
- Brisbane-first location targeting: We aligned targeting to Brisbane demand signalled directly in search behaviour (for example, “brisbane house painter”, “house painting services brisbane”, “house painters north brisbane”), ensuring spend followed the highest intent geography.
- High-intent keyword mix: We prioritised service and action terms that indicate readiness to book, including “house painting services”, “house painting companies”, “home painting quotes”, and “internal house painting”. This captured both general service buyers and urgent quote seekers.
- Segmentation by service type: We leaned into strong-performing interior intent, where keywords like “internal house painting” and “house interior painting” produced disproportionately high lead volume, helping pull the overall conversion rate up.
- Ongoing search term and budget refinement: We continuously shifted emphasis away from lower-converting themes (for example, some exterior-only and niche terms) and toward proven lead drivers, keeping CPL stable while scaling total lead volume.
- Conversion tracking built for lead gen: We ensured lead actions were tracked and reported accurately so optimisation decisions were based on measurable outcomes (leads), not just clicks.
