How We Helped Cool Concept Refrigeration and Air Conditioning Generate 39 Leads At Just $88.82 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Cool Concept Refrigeration and Air Conditioning
Cool Concept Refrigeration and Air Conditioning is a residential air conditioning specialist serving Gladstone and surrounds, helping homeowners with split system installation, new unit supply and installation, and fast-response repairs and servicing. The focus of this campaign was to capture high-intent search demand from people actively looking to book an aircon service, repair, or installation.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Search Term Optimisation
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped Cool Concept Refrigeration and Air Conditioning grow.
Our Strategy
- High-intent search targeting: We built and optimised the Search campaign around bottom-of-funnel services people urgently look for, including home aircon service, split system repair near me, and aircon service.
- Budget weighted to proven converters: The keyword home aircon service was a standout performer (14 conversions from 31 clicks), so we prioritised coverage and consistency for service-led searches to maintain lead flow.
- Balanced install and repair demand: We captured installation intent with terms like Aircon Installation and new aircon unit, while also converting repair-based searches such as air con repairs and water leaking from aircon to stabilise results across seasons.
- Conversion-focused measurement: We tracked leads as the core conversion action to keep optimisation tied to outcomes, resulting in 39 total conversions at an all-time average CPL of $88.82.
- Location-led delivery: Ads were aligned to targeted regions with messaging matched to local service intent for Gladstone homeowners, keeping clicks relevant and conversion rate strong at 17.73%.
Note on revenue reporting: Google Ads recorded a Total Conversion Value of $2.00 and ROAS of 0.00x, indicating conversion values were not fully implemented or imported. Lead volume and CPL were used as the primary performance indicators for this phase.
