How We Helped Bacchus Marsh Plumbing Generate 26 Leads At Just $109.22 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Bacchus Marsh Plumbing
Bacchus Marsh Plumbing is a local plumbing team serving Melbourne and surrounds, with strong demand across urgent callouts and high-intent services like blocked drains, leak detection, gas line plumbing, and hot water system servicing and replacements. We focused on capturing ready-to-book searches and converting them into direct enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Conversion Tracking and Lead Reporting
- ✅ Keyword and Ad Copy Optimisation
The Results That Made The Difference
No fluff – just clear, measurable results that helped Bacchus Marsh Plumbing grow.
Total Qualified Leads
26
Cost Per Lead
$109.22
On-Page Conversion Rate
15.56%
Core Services
Blocked drains, gas line plumbing, hot water systems
Our Strategy
- High-intent keyword focus: We prioritised service-and-urgency searches that typically convert into booked jobs, including “clear blocked drain”, “hot water system service”, “leak detection”, and “gas line plumber”. This concentrated spend on users actively looking to hire, not just research.
- Budget allocation based on lead density: We scaled visibility on keywords already proving they could convert efficiently. For example, “gas line plumber” generated 5 leads on $228.19 spend, while “solar hot water install” delivered 3 leads on $69.75.
- Conversion-led optimisation: With an overall conversion rate of 15.56%, we continuously optimised search terms, match types, and ad messaging to reduce wasted clicks and push more traffic into enquiry actions.
- Service segmentation inside one core campaign: We aligned ads to the most common purchase pathways in plumbing: blocked drains, hot water repairs and replacements, and gas plumbing. This improved relevance, click quality, and lead intent.
- Tracking and reporting for lead accountability: We maintained consistent lead measurement to keep CPL controlled at $109.22 and ensure decision-making was driven by real enquiry outcomes, not vanity metrics.
