How We Helped 1800Washed Generate 45 Leads At Just $80.41 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About 1800Washed
1800Washed is a specialised exterior cleaning business serving Melbourne and surrounds, helping homeowners and property managers restore street appeal with high-intent services like pressure cleaning, roof cleaning, and exterior wash-downs. Our focus was to turn “ready-to-book” local searches into consistent enquiry volume, while keeping lead costs predictable and scalable.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaign Management
- ✅ Keyword and Search Intent Optimisation
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped 1800Washed grow.
Total Qualified Leads
45
Cost Per Lead
$80.41
On-Page Conversion Rate
13.04%
Core Services
Roof high pressure cleaning
Power washing services
Soft wash cleaning
Power washing services
Soft wash cleaning
Our Strategy
- Melbourne-first targeting: We aligned targeting and search intent to Melbourne and nearby suburbs, ensuring spend stayed concentrated in the serviceable area where lead quality is highest.
- High-intent keyword mix: We prioritised “service + outcome” searches that typically indicate urgency, including power washing services (11 conversions) and roof high pressure cleaning (8 conversions). These terms produced the highest volume of leads and became the scaling foundation.
- Roof cleaning intent capture: We expanded coverage for roof-specific queries that often convert after active problem awareness, such as roof cleaning near me and roof washing, and that are often high value jobs.
- Cost control through query hygiene: We used ongoing search term refinement to reduce wasted clicks from loosely related queries (for example, broader informational searches like pricing-only or non-core services), protecting CPL while maintaining volume.
- Conversion tracking and optimisation loop: With clear lead reporting in place (45 total conversions), we continuously optimised bids and keyword focus based on what produced measurable enquiries, not vanity metrics.
