How We Helped 1800Washed Generate 37 Leads At Just $97.67 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
The Results That Made The Difference
No fluff just clear, measurable results that helped 1800Washed grow.
About 1800Washed
1800Washed is a Melbourne-based exterior cleaning business servicing Melbourne and surrounds, focused on high-demand jobs like roof washing, exterior house cleaning, and pressure cleaning. We used search-led Google Ads to capture homeowners actively looking for immediate solutions, then converted that intent into consistent enquiry volume through conversion-focused messaging and tighter keyword control.
Campaign Duration
Ongoing Partnership
Services Delivered
- Google Ads Management
- Conversion Tracking Setup
- Landing Page Optimisation
Our Strategy
A targeted, data-driven approach designed to maximise every dollar spent and deliver measurable growth for 1800Washed.
Precision Location Targeting (Melbourne)
We aligned targeting to the market showing the strongest intent signals in the account: Melbourne and nearby suburbs. This reduced wasted spend and kept lead volume concentrated where 1800Washed can actually service jobs quickly.
High-Intent Keyword Selection
We prioritised service-first searches that indicate a job-ready customer, including roof washing, exterior house cleaning, and power washing company. These terms produced consistent conversions, with roof washing delivering 5 leads and power washing company delivering 4 leads within the same campaign.
Ad Messaging Built for Bookings
We focused ad copy around the exact outcomes customers want: clean roofs, moss and lichen removal, and full exterior refreshes. Matching the ad language to the search intent supported a strong on-page conversion rate of 13.17% across the account.
Budget Allocation to Proven Winners
With $3,613.70 in total spend, we continuously shifted budget towards the search themes producing leads at sustainable costs. This kept overall CPL controlled at $97.67 while still generating 37 total leads.
Conversion Tracking and Lead Quality Control
We tracked lead actions to understand which searches were driving real enquiries, not just clicks. While conversion value was not passed back into the ad platform (ROAS reporting sat at 0.00x), lead volume and CPL gave a clear optimisation path for scaling.
Frequently Asked Questions
Common questions about our Google Ads work with 1800Washed.
