How We Helped Supreme Electrical Generate 161 Leads At Just $183.80 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Supreme Electrical
Supreme Electrical is a Mount Gambier-based electrical contractor servicing Mount Gambier and surrounds. They support local homes and businesses with general electrical work and solar-focused services, including solar testing and battery-related enquiries, with campaigns built to convert high-intent searches into booked jobs.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign management
- ✅ Conversion tracking and lead optimisation
- ✅ Keyword and location targeting refinement
The Results That Made The Difference
No fluff – just clear, measurable results that helped Supreme Electrical grow.
Total Qualified Leads
161
Cost Per Lead
$183.80
On-Page Conversion Rate
9.84%
Core Services
Solar batteries
Electrician (Mount Gambier)
Solar rebates
Electrician (Mount Gambier)
Solar rebates
Our Strategy
We built a two-campaign structure to capture both immediate electrical job demand and high-intent solar enquiries, then tightened targeting around the locations that showed the strongest buying signals.
- Clear service split by intent: Separate campaigns for Solar Testing and General Electrical Testing reduced keyword overlap and improved message match from search term to ad to enquiry.
- Local-first location targeting: We prioritised Mount Gambier-based searches (for example “electrician mount gambier”, “electrician Mt Gambier”, and “electrical mount gambier”) to consistently attract local job-ready leads.
- High-intent keyword focus: We leaned into terms showing strong commercial intent, including “solar power companies”, “solar batteries”, and local electrician searches, while controlling spend on broader informational queries.
- Conversion optimisation: With a 9.84% conversion rate, we maintained a conversion-first setup by aligning ad copy to each service line and optimising for lead actions rather than clicks.
- Performance accountability: We tracked total spend ($29,582.47) against leads (161) to keep CPL anchored at $183.80 and ensure decisions were driven by measurable outcomes.
