How We Helped Flex EV Generate 286 Leads At Just $76.12 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Flex EV
Flex EV is an EV charging specialist serving Melbourne and surrounds, helping homeowners and businesses choose the right charger and get it installed correctly. Their work focuses on end-to-end EV charger supply and installation, including popular models like Zappi and Evnex, plus brand-specific installs such as Tesla and BYD home charging solutions.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Conversion tracking and lead measurement
- ✅ Search term refinement and negative keyword management
The Results That Made The Difference
No fluff just clear, measurable results that helped Flex EV grow.
Total Qualified Leads
286
Cost Per Lead
$76.12
On-Page Conversion Rate
9.38%
Core Services
EV charger installation
Zappi and Evnex chargers
Tesla and BYD home charging
Zappi and Evnex chargers
Tesla and BYD home charging
Our Strategy
- Melbourne-first targeting: We aligned search targeting to Melbourne intent, including “ev charging installation melbourne”, to prioritise local, ready-to-book enquiries.
- High-intent keyword clustering: We structured the campaign around buyer and installer intent terms (price, installation, electrician install), then separated brand-led demand (Zappi, Evnex, Tesla, BYD) to tailor ad copy and improve lead quality.
- Ad messaging matched to decision stage: For “price” searches (for example “ev charger price” and “home charging station cost”), we pushed clarity and next steps to move users from research to enquiry. For “installer” searches (for example “electrician install ev charger”), we focused on compliance and booking intent.
- Search term refinement: We continuously reviewed search terms to cut wasted spend, reduce low-intent traffic, and keep budget concentrated on converting queries.
- Conversion tracking focus: We measured leads consistently to guide optimisation decisions around what was actually generating enquiries, resulting in 286 tracked conversions at a $76.12 CPL with a 9.38% conversion rate.
