How We Helped Evans Electrical Group Generate 722 Leads At Just $46.77 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Evans Electrical Group
Evans Electrical Group is a Melbourne-based electrical team servicing Melbourne and surrounds, delivering fast, compliant solutions across general electrical repairs and testing, air conditioning installation and servicing, and CCTV installation. Our role was to build a consistent lead pipeline by matching high-intent local searches with tightly aligned ad groups and conversion-focused landing pages.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Landing page conversion improvements
- ✅ Conversion tracking and lead quality reporting
The Results That Made The Difference
No fluff – just clear, measurable results that helped Evans Electrical Group grow.
Total Qualified Leads
722
Cost Per Lead
$46.77
On-Page Conversion Rate
16.74%
Core Services
Electrician repair
AC installation
CCTV installation
AC installation
CCTV installation
Our Strategy
- Melbourne-first targeting: We aligned geo intent across campaigns to capture local urgency, including “near me” electrician searches and Melbourne-specific air conditioning queries.
- High-intent keyword segmentation by job type: We separated General Electrical, Aircon, and CCTV into dedicated campaigns and ad groups to keep message match tight and improve lead quality.
- Volume plus efficiency focus: “Electrician repair” and “electrician service” delivered consistent lead volume, while aircon installation terms (for example, “ac installation” and “home ac installation”) scaled conversions at competitive costs.
- Conversion rate optimisation: We prioritised clean, action-first landing experiences with clear service relevance, strong calls-to-action, and friction reduction to sustain a 16.74% conversion rate.
- Tracking and reporting discipline: We maintained accurate conversion tracking so optimisation decisions were driven by measured leads and not clicks, keeping CPL controlled while scaling total enquiries.
