How We Helped Coffison Plumbing Generate 921 Leads At Just $81.12 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Coffison Plumbing
Coffison Plumbing is a Brisbane plumbing team providing fast, job-ready support across general plumbing, emergency call-outs, blocked drains, toilets, hot water systems, gas fitting, leak detection, and stormwater drainage. We built a high-intent Google Ads engine designed to capture urgent search demand and convert it into qualified enquiries.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Campaign Build and Optimisation
- ✅ Conversion Tracking and Lead Attribution
- ✅ Landing Page and Offer Alignment
The Results That Made The Difference
No fluff just clear, measurable results that helped Coffison Plumbing grow.
Blocked drains
Gas plumber
Our Strategy
We built the account around what drives plumbing revenue in Brisbane: urgent intent, clear service segmentation, and fast conversion paths. Across active campaigns (Plumbing, Emergency Plumbing, Blocked Drains, Toilets, Hot Water, Storm Water Drains), we prioritised keywords that consistently produced enquiries, then reduced waste on terms that attracted clicks without booked-job intent.
- Brisbane-first targeting: We aligned targeting to Brisbane and surrounding service areas, reinforced by location-specific search demand (for example, drain plumber Brisbane and drainage Brisbane).
- High-intent keyword capture: We focused budget into proven lead drivers such as call out plumber (124.3 conversions), plumber repairs (89.8), plumber (64.8), and drain plumbers near me (50.2), keeping ads tightly mapped to each service line.
- Service-based campaign structure: Dedicated campaigns for Emergency Plumbing, Blocked Drains, Hot Water, Toilets, and Stormwater improved message match and conversion efficiency by ensuring the ad and landing experience matched the exact job type.
- Offer-led messaging: We leaned into “call out” and “no call out fee” style intent where appropriate, supported by keywords like no call out fee plumber and plumber no call out fee, to increase click-to-lead performance.
- Conversion tracking and lead quality controls: Tracking was configured to measure leads at scale (921 total), enabling ongoing optimisation towards the ads and search terms producing consistent enquiry volume at a controlled CPL.
- Waste reduction: We identified keywords that generated spend without return (for example, toilet repair recorded cost with zero conversions) and used this insight to refine targeting and prioritise budget into higher-performing services.
