How We Helped Campbell Plumbing Generate 382 Leads At Just $38.37 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Campbell Plumbing
Campbell Plumbing is a plumbing and gas fitting business serving Auckland and surrounds, with strong demand across West Auckland and key suburbs including New Lynn, Titirangi, Kumeu, Howick, Manukau, South Auckland and the North Shore. Their core work includes plumbing repairs and maintenance, emergency call-outs, hot water system fixes, and certified gas services including gas leak response and installation work.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads Search Campaigns (Plumbing + Heat Pump)
- ✅ Keyword Strategy and Search Term Optimisation
- ✅ Conversion Tracking and Lead Reporting
The Results That Made The Difference
No fluff — just clear, measurable results that helped Campbell Plumbing grow.
Total Qualified Leads
382
Cost Per Lead
$38.37
On-Page Conversion Rate
22.79%
Core Services
Plumbing repairs
Gas fitters
Hot water systems
Gas fitters
Hot water systems
Our Strategy
- Hyper-local Auckland intent targeting: We leaned into suburb-led demand (for example: West Auckland, New Lynn, Titirangi, Kumeu, Howick, Manukau, South Auckland and the North Shore) to capture searchers looking for nearby trades and fast response.
- High-intent service keyword focus: We prioritised bottom-of-funnel queries that signal immediate need, including “gas fitters”, “plumber west auckland”, “24 7 plumber”, “gas leak”, “fix hot water system”, and “emergency plumbing services”. These terms consistently produced strong lead volume.
- Campaign segmentation by job type: We ran dedicated campaigns for Plumbing and Heat Pump to keep messaging and budgets aligned to service intent. The Plumbing campaign drove the majority of leads, while Heat Pump keywords were monitored for efficiency and tightened around installation intent.
- Conversion-first optimisation: We measured performance by leads, not clicks. With a 22.79% conversion rate, the account was optimised around enquiries generated and cost per lead, maintaining an all-time CPL of $38.37 from $14,636.87 in spend.
- Lead quality improvements through search-term control: We refined keyword match coverage and filtered irrelevant traffic to keep enquiries aligned with plumbing repairs, maintenance, gas fitting and hot water work, protecting both budget efficiency and booking outcomes.
