How We Helped Big Electrical WA Generate 29 Leads At Just $80.48 Each
Digital Ads Done Right! Helping Businesses Turn Clicks Into Real, Qualified Leads that actually turn into Booked Jobs.
About Big Electrical WA
Big Electrical WA is an electrical services provider based in Mandurah, serving Mandurah and surrounds with fast, compliant electrical work. We promoted their high-intent services including electrical testing, smoke alarm fitting and replacement, ceiling fan installs, and EV charger installation to generate consistent enquiry volume from people actively searching for an electrician in the local area.
Campaign Duration
Ongoing Partnership
Services Delivered
- ✅ Google Ads campaign build and optimisation
- ✅ Conversion tracking and lead quality measurement
- ✅ Search term and keyword refinement for local intent
The Results That Made The Difference
No fluff just clear, measurable results that helped Big Electrical WA grow.
Total Qualified Leads
29
Tracked as completed lead actions from paid search in targeted regions.
Cost Per Lead
$80.48
$2,335.95 total spend converted into 29 leads.
On-Page Conversion Rate
29.32%
Strong intent traffic driven by local electrician searches and service-specific queries.
Core Services
Local Search
electrician mandurah
electrician near me
smoke alarm fitting
electrician near me
smoke alarm fitting
Our Strategy
- Mandurah-first targeting: We prioritised searches explicitly tied to Mandurah and nearby suburbs, ensuring spend stayed focused on the highest-likelihood service area.
- High-intent keyword mix: We leaned into “electrician Mandurah” and “electrician near me” style queries, then expanded into job-specific searches like smoke alarm fitting and ceiling fan installs to capture ready-to-book customers.
- Conversion-led optimisation: Budget was shifted toward keywords already proving lead generation. For example, “electrician mandurah” produced ~17 of the 29 total conversions, making it the primary growth lever.
- Waste reduction via search term refinement: We continually refined keyword coverage to keep traffic aligned to services Big Electrical WA delivers, reducing unqualified clicks and protecting CPL.
- Tracking built for lead volume: We tracked conversions end-to-end so optimisation decisions were made on leads generated, not just clicks..
