How We Generated 205 form submissions & phone calls from Google Ads at $48.55/lead in just 90 days.
About Airpro Electrical
This Electrical and Air Conditioning company based in New South Wales was struggling with getting cost effective leads from Google Advertising. They had good months and slow months, so the inconsistency was not stable for their business growth. Before working with us, their cost per lead was $150+.
Campaign Duration
90 days
Services Delivered
Google Ads strategy & management, Custom landing pages (Electrical + Air Conditioning), Email & SMS automation, Lead pipeline tracking, Sales CRM access & ROI tracking
Leads (Form Submissions + Calls)
205
Cost Per Lead (CPL)
$48.55
Previous agency CPL
$150+
Strategy
We put together a fully customised Google Ads strategy and plan for their business to generate them high quality leads at an affordable cost.
- Built a custom landing page for electrical and one for air conditioning to make the most of the traffic we were going to send to the landing pages.
- Built email & sms automation to nurture the leads and a pipeline for the leads to be tracked in so we know which leads progress and which ones aren’t good.
- Gave them access to our sales CRM that allowed them to manage their Google Ads leads and track their ROI with accuracy and transparency.
- Launched a Google Ads campaign with highly-targeted and relevant keywords, plus cut-through ad copy specific to each ad group theme to meet the prospective client where they are at with their issue and have the highest relevance possible.
This allowed us to bring them a consistent flow of leads through the door into their business.
