How We Generated 128 Leads for a Building Company at a $12.15 Cost Per Lead (with 7 Data Points)
About Stylemaster Homes
This Building Company came to us wanting to improve their Facebook Advertising performance and generate a significant number of leads fast for a lower cost while bringing in high quality leads. They hadn’t done a lot of advertising before but knew they were missing out by not advertising on Social Media.
Campaign Duration
6 Weeks
Services Delivered
Facebook Advertising, Copy Improvement, Creative Testing (Static / Video / Carousel), Audience Testing, Budget Optimisation
Leads Generated
128
Cost Per Lead (CPL)
$12.15
Mandatory Data Points
7
Strategy
In just 6 weeks we were able to generate 128 leads ay a $12.15 cost per lead. This was asking the leads for 7 mandatory data points before becoming a lead so they were higher quality leads. They were extremely happy with these results and continue to thrive.
- Improving upon the copy and testing new content to see what resonated best with the target audience.
- Testing all different formats of ads including static images, videos and carousels.
- Turning off what didn’t work and focusing all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per lead.
- Taking the time to understand the target customer and testing different ad variations from text to the image itself as well as the different audiences Facebook offers.
- Finding the best audiences and ad fit to generate a high volume of leads while maintaining a very healthy cost per lead.
