How We Generated $145,962.10 in sales at a 5.13X ROAS in 60 days for a Local Flower Delivery Ecommerce Company
About Flowers Across Brisbane
This Flower Delivery Business came to us wanting to improve their Facebook Advertising performance and generate a higher ROAS. They relied heavily on advertising to drive traffic to their business through Facebook & Google. However, their current ROAS was decreasing and they wanted to improve their results.
Campaign Duration
60 days
Services Delivered
Facebook Ads & Google Ads, ad creative testing (static images, videos, carousels), copy improvements, audience testing, budget optimisation
Revenue
$145,962.10
ROAS
5.13X
Ad Spend
$2,194.91
Additional Reported Result
$15,191.80
with 6.92X ROAS
Strategy
In 60 days we were able to generate $145,962.10 in sales at a 5.13X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue was strong into March as well and continuing to grow at the rate they want to see.
- The steps we took that allowed us to achieve these amazing results were improving upon the copy and testing new content to see what resonated best with the target audience.
- Testing all different formats of ads including static images, videos and carousels.
- From here, we turned off what didn’t work and focused all the ad spend on what was working the best to bring in the most amount of revenue for the lowest cost per purchase and highest ROAS.
- The reason we were able to achieve such a great result was that we took the time to understand our target customer and test a lot of different ad variations from text to the image itself as well as the different audiences Facebook offers.
- By doing this we found the best audiences and ad fit and were able to grow our revenue while maintaining a very healthy ROAS.
