How We Generated $29,134.65 For a Local Flower Delivery Ecommerce Company With a 7.81X ROAS on $3,728.42 in Ad Spend
About Flowers Across Sydney
This flower delivery business came to us wanting to improve their Facebook advertising performance and generate a higher ROAS. They relied heavily on advertising to drive traffic to their business through Facebook & Google. However, their current ROAS was decreasing and they wanted to improve their results.
Campaign Duration
60 days
Services Delivered
Facebook Ads management, Google Ads support, ad copy improvements, creative testing (static images, videos, carousels), audience testing & optimisation
Revenue (Sales)
$145,962.10
ROAS
5.13X
Revenue Generated (Alternate Result)
$29,134.65
Ad Spend
$3,728.42
ROAS (Alternate Result)
7.81X
Strategy
In 60 days we were able to generate $145,962.10 in sales at a 5.13X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue was strong into March as well and continuing to grow at the rate they want to see.
- Improved the copy and tested new content to see what resonated best with the target audience.
- Tested different ad formats including static images, videos, and carousels.
- Turned off what didn’t work and focused ad spend on what was working best to bring in the most revenue for the lowest cost per purchase and highest ROAS.
- Took the time to understand the target customer and tested different ad variations (text, images) and different audiences Facebook offers.
- Found the best audiences and ad fit, then grew revenue while maintaining a healthy ROAS.
