Generated $59,248.73 in revenue in 69 days with an 11.62X ROAS from $5,098.31 ad spend
About Flowers Across Melbourne
This local flower delivery ecommerce business came to us wanting to improve their Facebook Advertising performance and generate a higher ROAS. They relied heavily on advertising to drive traffic to their business through Facebook & Google. However, their current ROAS was decreasing and they wanted to improve their results.
Campaign Duration
69 Days
Services Delivered
Facebook Ads Management, Google Ads (Traffic), Ad Creative Testing (Static, Video, Carousel), Copy Optimization, Audience Testing & Budget Optimisation
Revenue Generated
$59,248.73
Ad Spend
$5,098.31
ROAS
11.62X
Additional Reported Result
$52,646.08 revenue at 11.76X ROAS (60 days)
Strategy
In 60 days we were able to generate $52,646.08 in sales at a 11.76X ROAS (Return On Ad Spend). They were extremely happy with these results and the revenue was strong into March as well and continuing to grow at the rate they want to see.
- Improved the ad copy and tested new content to see what resonated best with the target audience.
- Tested different ad formats including static images, videos and carousels.
- Turned off what didn’t work and focused ad spend on what was working best to bring in the most revenue for the lowest cost per purchase and highest ROAS.
- Took the time to understand the target customer and tested many ad variations from text to imagery, as well as different audiences Facebook offers.
- Found the best audiences and ad fit and grew revenue while maintaining a very healthy ROAS.
